User Insights
User insights are crucial to the successful design of medical devices that reflect the needs and requirements of the user. When conducting user insights, the User Experience (UX) and Design team at MGS starts out early by conducting qualitative interviews and observations with users and continues during the lifetime of a development project. Later-stage user research often involves presenting users with prototypes, mock-ups or sketches of the product. By discovering that one design made users feel stigmatized, while another left them feeling empowered, it becomes possible to compare different medical device concepts simultaneously and make improvements based on user feedback.
